SaaS launch video
SaaS launch video
A SaaS launch video explains a software product in under a minute: the workflow it fixes, the product in action and the outcome for the customer. Launchable creates SaaS launch videos from your website and a short brief, using human-made motion design adapted to your product screens and brand.
What makes SaaS videos different
- Software is abstract: the value lives in a workflow, not in a physical object you can film.
- Screens need to be shown in motion, with focus and pacing, or the video turns into a slideshow.
- The product changes every month, so the video has to be easy to remake.
How Launchable makes your SaaS launch video
01Product screens in motion
Your screenshots are captured from your website or attached by you, then animated inside device frames and UI motions.
02Problem first, product second
The brief asks for the core problem and the problems underneath it, so the script earns attention before it shows the product.
03Features tied to benefits
Up to three benefits, each with the features that deliver it, become the body of the film.
04Easy to remake
When the product changes, start a new film from the same brief and update only what changed.
05One brand everywhere
Colours, fonts and logo stay consistent across every scene.
06Built for your funnel
Use the film on your homepage, in onboarding, in sales emails and in launch posts.
How it works
01
Describe your launch
02
Answer the brief
03
Pick your script
04
Choose a style and a voice
05
Review the storyboard
06
Get your film
Who is the SaaS launch video maker for?
B2B SaaS startups
Explaining a new category to buyers.
Growth teams
Need a homepage explainer that converts.
Sales teams
Want a one-minute film to send before a demo.
Founders
Preparing a fundraising or launch moment.
A real launch description, and the film
An example of what a team writes when they start, and the kind of film that comes out.
“Launch film for 8x: B2B marketers spend on ads but cannot reach the buyers who decide. 8x matches brands with LinkedIn creators their buyers already follow, and brands only pay when posts go live.”
Frequently asked questions
What is a SaaS explainer video?
A short video that shows what a software product does, who it is for and why it matters, usually with product screens in motion.
Can Launchable use my real product screens?
Yes. It captures screenshots from your website, and you can attach your own screens when you start.
How is this different from a screen recording?
A screen recording shows clicks. A Launchable film tells a story with a script, voiceover and motion design built around your screens.
Can I make a new version when my product changes?
Yes. Start a new film and keep the parts of the brief that still apply.