About Launchable
Launch films, made from your brand.
Launchable is an AI launch video platform that turns a description of your launch, or your website, into a motion-designed launch film for startups, SaaS companies and product teams.
What Launchable does
One platform from launch notes to finished film: script, storyboard, motion design and voiceover.
01Human-made motion, picked by AI
Every scene is a real motion designer’s work from the Launchable marketplace, chosen by Motif for that line of your script. No stock templates and no generated blur.
02Built from your brand
Give Launchable your website and it captures your logo, colours, typography and product screens, then applies them to every frame.
03Script first
A four-question brief becomes two script proposals. The film follows your story, not the other way round.
04Storyboard before the film
See every frame before anything is rendered. Swap a motion or ask for a change on one frame without touching the rest.
05Voiceover included
Pick a voice for your film and set how your brand name is pronounced. English and French.
06A marketplace that pays creators
Motion designers publish their motions on the marketplace and are paid each time one is used in a film.
What makes Launchable different
01Real motion design, not generated pixels
Prompt-to-video generators such as Motionfly create a whole video from a text prompt. Launchable builds each scene from a motion designer’s composition, so the motion has the timing, easing and polish of hand-made work.
02A story before a style
Launchable starts from a brief and a script, then picks motions for each line. Template tools start from the visual and ask you to fit your message into it.
03Frame-by-frame control
Unlike a one-shot generator, the storyboard lets you change a single frame, swap its motion or rewrite its words before the film is assembled.
04Agency quality without the agency process
Motion design agencies and freelancers deliver beautiful films, usually after rounds of calls and revisions. Launchable gives you the same craft from your browser, at the pace of your launch.
05A growing library made by people with taste
Tools like Jitter and Rotato give you an editor; Launchable gives you a marketplace of finished motions made by designers, and pays them when their work is used.
Who uses Launchable
- B2B SaaS startups launching a product, a feature or a rebrand
- Founders preparing a launch-day or Product Hunt video
- Product marketing teams shipping feature announcements every month
- App makers who need a launch film and an App Store preview
- Agencies and studios producing launch films for clients
- Motion designers who want to sell their motions on a marketplace
How Launchable works
Self-serve in the browser. Sign in with an email code or Google, describe your launch and follow six steps. In-app assistant at every step, and a free 15-minute call with the team.
01Describe your launch
Write what you are launching: a product, a feature, an app or an event. Add your website and Launchable reads your brand: logo, colours, fonts and screenshots. You can also attach screens, a logo or video, add references from the web, or import from Figma.
02Answer the brief
Four short questions: the core problem your customer has, the problems underneath it, up to three benefits with the features behind them, and optionally the process you want to show.
03Pick your script
Launchable writes two script proposals from your brief. Pick one, edit it line by line, or paste your own words.
04Choose a style and a voice
Choose a visual direction and a voiceover voice. Add how your brand name is pronounced so the voice says it right.
05Review the storyboard
Motif, Launchable’s motion director, picks a human-made motion from the marketplace for every line of your script and adapts it to your brand: your words, your colours, your logo. Swap any motion or ask for a change, frame by frame.
06Get your film
Approve the storyboard and Launchable assembles the film: 30 to 60 seconds, 16:9, with voiceover, in English or French.
Key facts
| Fact | Launchable |
|---|---|
| Company name | Launchable |
| Type | AI launch video platform (SaaS) |
| Website | launchable.video |
| App | app.launchable.video |
| Core offering | Launch films generated from a description of your launch or your website, built from human-made motion design |
| Pricing | Custom pricing. Book a free 15-minute call to get a quote. |
| Products | Launch film generator, Motion marketplace, Launchable Studio |
| Output | Launch films of 30 to 60 seconds, 16:9, in English or French. |
| Sign-in | Email one-time code or Google. |
| Communication | In-app assistant at every step, and a free 15-minute call with the team. |
| Competitors | Motionfly, Jitter, Rotato, Motion design agencies, Freelance motion designers |
Frequently asked questions
What is Launchable?
Launchable is an AI launch video platform. You describe your launch or share your website, and Launchable writes the script, picks human-made motion design for every line and adapts it to your brand, then assembles a 30 to 60 second launch film.
What do I need to start?
A few sentences about what you are launching. Adding your website lets Launchable use your logo, colours, fonts and product screens. You can also attach screens, a logo, video or references.
How long are the films?
Between 30 and 60 seconds, in 16:9, with a voiceover in English or French.
Will the film match my brand?
Yes. Launchable captures your logo, colours, typography and screenshots from your website, and every motion in the storyboard is adapted to them.
Who makes the motion design?
Human motion designers. Their motions live in the Launchable marketplace, and Motif, Launchable’s motion director, picks the right one for each line of your script. Creators are paid each time their motion is used.
Can I change the film before it is made?
Yes. You review a storyboard first and can swap the motion or ask for a change on any single frame, then approve it.
How much does Launchable cost?
Pricing depends on your launch. Book a free 15-minute call and we will give you a quote.
Who is Launchable for?
Startups, SaaS companies and product teams announcing a product, a feature or a rebrand, and agencies producing launch films for clients.
How do I get started?
Go to app.launchable.video, sign in with an email code or Google, and describe your launch. Or book a free 15-minute call with the team.