product launch video
Product launch video maker
A product launch video is a short film, usually 30 to 60 seconds, that introduces a new product: the problem it solves, how it works and why it matters. Launchable is an AI launch video platform that turns a description of your launch, or your website, into a motion-designed launch film in your brand.
Why launch videos are hard to get right
- A good one needs a script, a storyboard, motion design and a voiceover, which is four different skills.
- Agencies take weeks and several rounds of feedback, often longer than the launch itself.
- Template tools look like templates, and generated video rarely has the polish of real motion design.
How Launchable makes your product launch video
01From launch notes to script
Describe the launch and answer a four-question brief. Launchable proposes two scripts built around the problem, the benefits and the features behind them.
02Motion picked line by line
Motif chooses a human-made motion for every line of the script, so each beat has a scene designed for it.
03Your brand on every frame
Logo, colours, typography and product screens come from your website and are applied to each motion.
04A storyboard you control
Review every frame, swap motions and request changes before the film is assembled.
05Voiceover in English or French
Choose a voice and set the pronunciation of your brand name.
06Ready for launch day
A 16:9 film of 30 to 60 seconds for your site, your launch post and your social channels.
How it works
01
Describe your launch
02
Answer the brief
03
Pick your script
04
Choose a style and a voice
05
Review the storyboard
06
Get your film
Who is the product launch video maker for?
Startup founders
Launching a first product and need a film that looks funded.
Product marketers
Need a launch asset without briefing an agency.
SaaS teams
Launching a new product line or a rebrand.
Agencies
Produce launch films for clients faster.
A real launch description, and the film
An example of what a team writes when they start, and the kind of film that comes out.
“We are launching Naano, a platform that connects B2B brands with LinkedIn creators whose audiences match their buyers. Brands find creators, build a brief, launch a campaign and see which posts bring qualified leads.”
Frequently asked questions
How long should a product launch video be?
Between 30 and 60 seconds works best for launch pages and social posts. Launchable films are 30 to 60 seconds long.
What should a product launch video include?
The problem your customer has, your product as the answer, two or three benefits with the features behind them, and a clear call to action. Launchable’s brief asks for exactly these.
Do I need assets to make a launch video with Launchable?
No. A description is enough. Adding your website lets Launchable use your logo, colours, fonts and screens.
Can I edit the launch video?
Yes. You edit the script and review a storyboard where you can swap any motion or change a single frame before the film is made.
Where to go next
SaaS launch video
Create a SaaS launch or explainer video that shows your product, your problem and your benefits.
Feature announcement video
Announce a new feature with a short motion-designed video.
Product Hunt launch video
Make a Product Hunt launch video that explains your product in under a minute.