How it works
From launch notes to launch film.
Launchable turns a description of your launch into a finished film in six steps: describe, brief, script, style and voice, storyboard, film. Launch films of 30 to 60 seconds, 16:9, in English or French.
01. Describe your launch
Write what you are launching: a product, a feature, an app or an event. Add your website and Launchable reads your brand: logo, colours, fonts and screenshots. You can also attach screens, a logo or video, add references from the web, or import from Figma.
02. Answer the brief
Four short questions: the core problem your customer has, the problems underneath it, up to three benefits with the features behind them, and optionally the process you want to show.
03. Pick your script
Launchable writes two script proposals from your brief. Pick one, edit it line by line, or paste your own words.
04. Choose a style and a voice
Choose a visual direction and a voiceover voice. Add how your brand name is pronounced so the voice says it right.
05. Review the storyboard
Motif, Launchable’s motion director, picks a human-made motion from the marketplace for every line of your script and adapts it to your brand: your words, your colours, your logo. Swap any motion or ask for a change, frame by frame.
06. Get your film
Approve the storyboard and Launchable assembles the film: 30 to 60 seconds, 16:9, with voiceover, in English or French.
What the result looks like
Frequently asked questions
What is Launchable?
Launchable is an AI launch video platform. You describe your launch or share your website, and Launchable writes the script, picks human-made motion design for every line and adapts it to your brand, then assembles a 30 to 60 second launch film.
What do I need to start?
A few sentences about what you are launching. Adding your website lets Launchable use your logo, colours, fonts and product screens. You can also attach screens, a logo, video or references.
How long are the films?
Between 30 and 60 seconds, in 16:9, with a voiceover in English or French.
Will the film match my brand?
Yes. Launchable captures your logo, colours, typography and screenshots from your website, and every motion in the storyboard is adapted to them.
Who makes the motion design?
Human motion designers. Their motions live in the Launchable marketplace, and Motif, Launchable’s motion director, picks the right one for each line of your script. Creators are paid each time their motion is used.
Can I change the film before it is made?
Yes. You review a storyboard first and can swap the motion or ask for a change on any single frame, then approve it.