feature announcement video
Feature announcement video
A feature announcement video is a short film that shows one new capability: what it does, the problem it removes and how to use it. Launchable makes feature announcement videos from a description of the feature, so every release can ship with a film that matches your brand.
Why most features ship without a video
- Releases happen every few weeks, and a video for each one is not realistic with an agency.
- A feature is smaller than a launch, so the film has to be focused and short.
- Changelog posts get read; films get watched and shared.
How Launchable makes your feature announcement video
01Describe the feature, get a film
Write what changed and who it helps. Launchable turns it into a focused script.
02Consistent across releases
The same brand capture applies to every film, so your release videos look like a series.
03Show the feature itself
Attach screens of the new feature and they are animated in the storyboard.
04Short by design
Films start at 30 seconds, the right length for release notes and social posts.
05Change one frame
Update a single frame when the UI moves, without redoing the rest.
06Ready for every channel
Post it in the changelog, in-app, by email and on LinkedIn or X.
How it works
01
Describe your launch
02
Answer the brief
03
Pick your script
04
Choose a style and a voice
05
Review the storyboard
06
Get your film
Who is the feature announcement video maker for?
Product marketers
Ship release content every sprint.
Product managers
Want adoption, not just a changelog entry.
Founders
Tell customers the product keeps getting better.
Customer success teams
Explain new features to existing customers.
A real launch description, and the film
An example of what a team writes when they start, and the kind of film that comes out.
“Announce campaign analytics in Naano: once a campaign is live, brands see which posts drive clicks and which creators bring qualified leads.”
Frequently asked questions
How long should a feature announcement video be?
Short: around 30 seconds is enough to show one feature, its benefit and where to find it.
Can I keep the same look across feature videos?
Yes. Launchable applies your brand to every film, so your release videos stay consistent.
Do I need a designer to make feature videos?
No. You describe the feature and review the storyboard; the motion design comes from the marketplace.
Where should I share a feature video?
In your changelog, inside the product, in release emails and on social channels.
Where to go next
Product launch video maker
Make a product launch video from a description of your launch or your website.
SaaS launch video
Create a SaaS launch or explainer video that shows your product, your problem and your benefits.
Product Hunt launch video
Make a Product Hunt launch video that explains your product in under a minute.