# Product launch video maker A product launch video is a short film, usually 30 to 60 seconds, that introduces a new product: the problem it solves, how it works and why it matters. Launchable is an AI launch video platform that turns a description of your launch, or your website, into a motion-designed launch film in your brand. ## Why launch videos are hard to get right - A good one needs a script, a storyboard, motion design and a voiceover, which is four different skills. - Agencies take weeks and several rounds of feedback, often longer than the launch itself. - Template tools look like templates, and generated video rarely has the polish of real motion design. ## How Launchable makes your product launch video ### From launch notes to script Describe the launch and answer a four-question brief. Launchable proposes two scripts built around the problem, the benefits and the features behind them. ### Motion picked line by line Motif chooses a human-made motion for every line of the script, so each beat has a scene designed for it. ### Your brand on every frame Logo, colours, typography and product screens come from your website and are applied to each motion. ### A storyboard you control Review every frame, swap motions and request changes before the film is assembled. ### Voiceover in English or French Choose a voice and set the pronunciation of your brand name. ### Ready for launch day A 16:9 film of 30 to 60 seconds for your site, your launch post and your social channels. ## How it works 1. **Describe your launch.** Write what you are launching: a product, a feature, an app or an event. Add your website and Launchable reads your brand: logo, colours, fonts and screenshots. You can also attach screens, a logo or video, add references from the web, or import from Figma. 2. **Answer the brief.** Four short questions: the core problem your customer has, the problems underneath it, up to three benefits with the features behind them, and optionally the process you want to show. 3. **Pick your script.** Launchable writes two script proposals from your brief. Pick one, edit it line by line, or paste your own words. 4. **Choose a style and a voice.** Choose a visual direction and a voiceover voice. Add how your brand name is pronounced so the voice says it right. 5. **Review the storyboard.** Motif, Launchable’s motion director, picks a human-made motion from the marketplace for every line of your script and adapts it to your brand: your words, your colours, your logo. Swap any motion or ask for a change, frame by frame. 6. **Get your film.** Approve the storyboard and Launchable assembles the film: 30 to 60 seconds, 16:9, with voiceover, in English or French. ## Who is it for? - **Startup founders:** Launching a first product and need a film that looks funded. - **Product marketers:** Need a launch asset without briefing an agency. - **SaaS teams:** Launching a new product line or a rebrand. - **Agencies:** Produce launch films for clients faster. ## Example Launch description: "We are launching Naano, a platform that connects B2B brands with LinkedIn creators whose audiences match their buyers. Brands find creators, build a brief, launch a campaign and see which posts bring qualified leads." Result: Naano — Product launch film, 30 seconds (https://launchable.video/work/naano). ## Frequently asked questions ### How long should a product launch video be? Between 30 and 60 seconds works best for launch pages and social posts. Launchable films are 30 to 60 seconds long. ### What should a product launch video include? The problem your customer has, your product as the answer, two or three benefits with the features behind them, and a clear call to action. Launchable’s brief asks for exactly these. ### Do I need assets to make a launch video with Launchable? No. A description is enough. Adding your website lets Launchable use your logo, colours, fonts and screens. ### Can I edit the launch video? Yes. You edit the script and review a storyboard where you can swap any motion or change a single frame before the film is made.