# Product Hunt launch video

A Product Hunt launch video is the short film at the top of a Product Hunt launch page that explains the product in seconds. Launchable creates Product Hunt launch videos from your website and a short brief, with a script, voiceover and human-made motion design in your brand.

## Launch day leaves no room for a weak video

- Visitors decide in seconds whether to read on, upvote or leave.
- Most makers finish the product the night before and have no time for video.
- A generic template makes a new product look like every other launch that day.

## How Launchable makes your Product Hunt launch video

### Clear in the first seconds

The script opens on the problem, so visitors understand the product before they scroll.

### Made from your website

Your logo, colours and screens come straight from your site.

### Polish that stands out

Human-made motion design looks crafted next to template videos.

### Fast to iterate

Change the script or a single frame when your positioning changes the night before.

### Voiceover included

A voice in English or French, with your product name pronounced correctly.

### Reusable after launch day

Use the same film on your homepage, in your launch post and in outreach.

## How it works

1. **Describe your launch.** Write what you are launching: a product, a feature, an app or an event. Add your website and Launchable reads your brand: logo, colours, fonts and screenshots. You can also attach screens, a logo or video, add references from the web, or import from Figma.
2. **Answer the brief.** Four short questions: the core problem your customer has, the problems underneath it, up to three benefits with the features behind them, and optionally the process you want to show.
3. **Pick your script.** Launchable writes two script proposals from your brief. Pick one, edit it line by line, or paste your own words.
4. **Choose a style and a voice.** Choose a visual direction and a voiceover voice. Add how your brand name is pronounced so the voice says it right.
5. **Review the storyboard.** Motif, Launchable’s motion director, picks a human-made motion from the marketplace for every line of your script and adapts it to your brand: your words, your colours, your logo. Swap any motion or ask for a change, frame by frame.
6. **Get your film.** Approve the storyboard and Launchable assembles the film: 30 to 60 seconds, 16:9, with voiceover, in English or French.

## Who is it for?

- **Indie makers:** Launching solo and need a film without a budget for an agency.
- **Startup teams:** Coordinating a launch day across channels.
- **Developer tools:** Explaining a technical product to a broad audience.
- **AI products:** Showing what makes their product different in a crowded field.

## Example

Launch description: "Product Hunt launch for 8x: reach your buyers through the LinkedIn creators they already follow, matched by who really engages, and pay only when posts go live."

Result: 8x — Product launch film, 33 seconds (https://launchable.video/work/8x).

## Frequently asked questions

### Do I need a video for a Product Hunt launch?

It is not required, but a short video helps visitors understand your product quickly on launch day.

### How long should a Product Hunt video be?

Under a minute. Launchable films are 30 to 60 seconds long.

### Can I make the video the day before launch?

Launchable works from a description and your website, so you can make and revise the film close to launch day.

### Can I reuse the video after launch?

Yes. Use it on your homepage, in your launch post and in emails.