# App launch video

An app launch video introduces a mobile or web app by showing its screens in motion, usually inside device frames, alongside the problem it solves. Launchable makes app launch videos from a description of your app and its screens, with human-made motion design and real 3D devices.

## Why app videos are hard to make well

- Screens alone look flat; they need devices, depth and camera movement.
- Realistic 3D device mockups usually require 3D software and a motion designer.
- An app launch competes with thousands of others for a few seconds of attention.

## How Launchable makes your app launch video

### Real 3D devices

Show your screens on iPhone, iPad and MacBook models that turn in real 3D.

### Your screens, animated

Attach app screenshots and they become the hero of each scene.

### Script around the user

The brief turns the user’s problem and your app’s benefits into a clear story.

### Brand-consistent

Your colours, typography and logo carry through every frame.

### Frame-level control

Swap a motion or change a frame without redoing the film.

### Launch everywhere

Use the film on your site, in launch posts and in ads.

## How it works

1. **Describe your launch.** Write what you are launching: a product, a feature, an app or an event. Add your website and Launchable reads your brand: logo, colours, fonts and screenshots. You can also attach screens, a logo or video, add references from the web, or import from Figma.
2. **Answer the brief.** Four short questions: the core problem your customer has, the problems underneath it, up to three benefits with the features behind them, and optionally the process you want to show.
3. **Pick your script.** Launchable writes two script proposals from your brief. Pick one, edit it line by line, or paste your own words.
4. **Choose a style and a voice.** Choose a visual direction and a voiceover voice. Add how your brand name is pronounced so the voice says it right.
5. **Review the storyboard.** Motif, Launchable’s motion director, picks a human-made motion from the marketplace for every line of your script and adapts it to your brand: your words, your colours, your logo. Swap any motion or ask for a change, frame by frame.
6. **Get your film.** Approve the storyboard and Launchable assembles the film: 30 to 60 seconds, 16:9, with voiceover, in English or French.

## Who is it for?

- **Mobile app makers:** Launching on the App Store or Google Play.
- **Web app founders:** Need a film that shows the product, not a logo animation.
- **Consumer startups:** Want a launch video that feels premium.
- **Studios:** Produce app launch films for clients.

## Example

Launch description: "Launch film for an app that helps marketing teams find LinkedIn creators: show the creator profiles, the campaign brief and the live results on device screens."

Result: 8x — Product launch film, 33 seconds (https://launchable.video/work/8x).

## Frequently asked questions

### What is an app launch video?

A short film that introduces an app by showing its screens in motion and the problem it solves.

### Can Launchable show my app on a phone?

Yes. Motions can place your screens on real 3D iPhone, iPad and MacBook models.

### Do I need 3D software?

No. The devices and motion come from the marketplace; you only provide your screens and your brief.

### What format are the films?

16:9 films of 30 to 60 seconds with voiceover.