# How Launchable works

Launchable is an AI launch video platform that turns a description of your launch, or your website, into a motion-designed launch film for startups, SaaS companies and product teams.

## 1. Describe your launch

Write what you are launching: a product, a feature, an app or an event. Add your website and Launchable reads your brand: logo, colours, fonts and screenshots. You can also attach screens, a logo or video, add references from the web, or import from Figma.

## 2. Answer the brief

Four short questions: the core problem your customer has, the problems underneath it, up to three benefits with the features behind them, and optionally the process you want to show.

## 3. Pick your script

Launchable writes two script proposals from your brief. Pick one, edit it line by line, or paste your own words.

## 4. Choose a style and a voice

Choose a visual direction and a voiceover voice. Add how your brand name is pronounced so the voice says it right.

## 5. Review the storyboard

Motif, Launchable’s motion director, picks a human-made motion from the marketplace for every line of your script and adapts it to your brand: your words, your colours, your logo. Swap any motion or ask for a change, frame by frame.

## 6. Get your film

Approve the storyboard and Launchable assembles the film: 30 to 60 seconds, 16:9, with voiceover, in English or French.