# Frequently asked questions about Launchable

### What is Launchable?

Launchable is an AI launch video platform. You describe your launch or share your website, and Launchable writes the script, picks human-made motion design for every line and adapts it to your brand, then assembles a 30 to 60 second launch film.

### What do I need to start?

A few sentences about what you are launching. Adding your website lets Launchable use your logo, colours, fonts and product screens. You can also attach screens, a logo, video or references.

### How long are the films?

Between 30 and 60 seconds, in 16:9, with a voiceover in English or French.

### Will the film match my brand?

Yes. Launchable captures your logo, colours, typography and screenshots from your website, and every motion in the storyboard is adapted to them.

### Who makes the motion design?

Human motion designers. Their motions live in the Launchable marketplace, and Motif, Launchable’s motion director, picks the right one for each line of your script. Creators are paid each time their motion is used.

### Can I change the film before it is made?

Yes. You review a storyboard first and can swap the motion or ask for a change on any single frame, then approve it.

### How much does Launchable cost?

Pricing depends on your launch. Book a free 15-minute call and we will give you a quote.

### Who is Launchable for?

Startups, SaaS companies and product teams announcing a product, a feature or a rebrand, and agencies producing launch films for clients.

### How do I get started?

Go to app.launchable.video, sign in with an email code or Google, and describe your launch. Or book a free 15-minute call with the team.

### How long should a product launch video be?

Between 30 and 60 seconds works best for launch pages and social posts. Launchable films are 30 to 60 seconds long.

### What should a product launch video include?

The problem your customer has, your product as the answer, two or three benefits with the features behind them, and a clear call to action. Launchable’s brief asks for exactly these.

### Do I need assets to make a launch video with Launchable?

No. A description is enough. Adding your website lets Launchable use your logo, colours, fonts and screens.

### Can I edit the launch video?

Yes. You edit the script and review a storyboard where you can swap any motion or change a single frame before the film is made.

### What is a SaaS explainer video?

A short video that shows what a software product does, who it is for and why it matters, usually with product screens in motion.

### Can Launchable use my real product screens?

Yes. It captures screenshots from your website, and you can attach your own screens when you start.

### How is this different from a screen recording?

A screen recording shows clicks. A Launchable film tells a story with a script, voiceover and motion design built around your screens.

### Can I make a new version when my product changes?

Yes. Start a new film and keep the parts of the brief that still apply.

### How long should a feature announcement video be?

Short: around 30 seconds is enough to show one feature, its benefit and where to find it.

### Can I keep the same look across feature videos?

Yes. Launchable applies your brand to every film, so your release videos stay consistent.

### Do I need a designer to make feature videos?

No. You describe the feature and review the storyboard; the motion design comes from the marketplace.

### Where should I share a feature video?

In your changelog, inside the product, in release emails and on social channels.

### Do I need a video for a Product Hunt launch?

It is not required, but a short video helps visitors understand your product quickly on launch day.

### How long should a Product Hunt video be?

Under a minute. Launchable films are 30 to 60 seconds long.

### Can I make the video the day before launch?

Launchable works from a description and your website, so you can make and revise the film close to launch day.

### Can I reuse the video after launch?

Yes. Use it on your homepage, in your launch post and in emails.

### What is an app launch video?

A short film that introduces an app by showing its screens in motion and the problem it solves.

### Can Launchable show my app on a phone?

Yes. Motions can place your screens on real 3D iPhone, iPad and MacBook models.

### Do I need 3D software?

No. The devices and motion come from the marketplace; you only provide your screens and your brief.

### What format are the films?

16:9 films of 30 to 60 seconds with voiceover.